Our Values

Founded with the belief that beauty industry requires a revolution with respect to only 3 steps - Clean > Treat > Protect. There is lot of inaccurate advice & incorrect claims being made by beauty brands which results in fear mongering, misconceptions and eventually consumers making wrong decisions.

For example, the blind march towards beauty products with no vision & results or that of 7-9 skincare steps routine is really concerning. There is a misconception that your skin needs multiple skincare steps or routines to transform and anything that sounds like a chemical is unsafe. This is completely wrong.

"Clear Skin & Transparent skincare to transform your skin in just 3 steps without extra stressing your mind and body"

We wanted to address this issue of lack of ethics through a range of products that are straightforward, honest and do what they claim to do. No unnecessary marketing fluff. And this is how KLIR was born.